Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk and other dairy products under the Amul brand, will hike milk prices by Rs 2 per litre across India from July 1 due to an increase in input costs. The increase of Rs 2 per litre translates into a four per cent hike in MRP (Maximum Retail Price) which is much lower than average food inflation, GCMMF said in a statement on Wednesday. "We have increased Amul milk prices by Rs 2 per litre across all markets.
'As long as Amul was coming in with products it was not a problem because it was something value added and with a shelf life.' 'When it gets into the local market by procuring locally, it cuts into the market-share of local cooperatives.'
Writing to Shah, Stalin drew the Centre's attention to the issues arising out of milk procurement by the Kaira District Cooperative Milk Producers' Union (Amul) in the Tamil Nadu milk shed area.
The move to launch two new premium products back-to-back is significant since it marks the first attempt by Amul to trade up its portfolio.
Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades
'Amul has never replaced premium ingredients with cheap ones.'
It is the season of cooking and baking, but with Amul Butter in short supply, consumers aren't like the cat that got the cream. A shortage only means market shelves without butter on them. "There is a supply-side deficit. "We are now able to procure only two packs of butter a day, as opposed to three packs (each containing 30 packets of butter) in a day," says a salesman at Modern Bazaar, a departmental store in New Delhi's Greater Kailash.
Gujarat Cooperative Milk Marketing Federation (GCMMF), marketing its dairy products under brand 'Amul', today said it would begin manufacturing few of its dairy products in the US over the next 6-8 months.
After ruling the packaged milk and ice cream markets, Brand Amul has set its eyes on the bakery segment. Anand-based Gujarat Cooperative Milk Marketing Federation, which markets Amul brand of dairy products, is planning to manufacture biscuits and cakes under the umbrella brand name. A range of bakery items, including bread, bun and toast, is also on the menu of Kaira District Co-operative Milk Producers' Union, an important member of GCMMF.
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Amul plans to bring camel milk to the breakfast table
The co-operative does not disclose bottom line figures.
Makers of air conditioners, beverage and ice-cream are hopeful of a boost in sales
In Gujarat, of the 12.5 million hectare of area under cultivation, while six million is dependent on rainfall, two million is covered by groundwater, a bulk of which is said to be in north Gujarat. Scanty rainfall in the last one and half years has not only depleted groundwater level but also affected dams.
The dairy company has alleged that Google India and also goDaddy.com were misusing their platforms for earning revenues through advertisements on fake B2B campaigns that duped innocent individuals seeking Amul franchise across India.
'That it is happening in the second half of the year, during the festive season, will only encourage many to step up advertising.'
'We plan to touch Rs 1 trillion of Amul brand's turnover in the next five years.'
The New Zealand police on Monday said they have received a "report" wherein it was alleged that two members of a delegation of the Gujarat Cooperative Milk Marketing Federation (GCMMF), the Amul brand owner, "inappropriately touched" a woman at a trade event in the island country a week ago.
Brands are turning up the pitch on voter participation, targeting millennial consumers.
The creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge.
IFFCO is reaching out to the young Indian urban professional.
Gujarat took the lead when it came to empowering farmers in dairying.
From modest milk chocolate for kids 45 years ago to sophisticated dark chocolate for adults, Amul is a part of India's history.
There are several examples of one name standing in for many brands.
The six are English dailies the Hindustan Times, The Hindu and The Telegraph; their sister publications The Hindustan and The Hindu Tamil; and Ananda Bazar Patrika.
The Congress and JD-S have made much of Amit Shah's remarks about milk co-operatives. 'If the Opposition harps on the statement, it could add to the narrative that Gujarat was trying to take over Karnataka.'
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